Coaching Book a Tattoo with Reese Upcoming Guest Artists About Us Free Resources & Workbooks
Become the Black Sheep

The 6-Week Anti-Industry Positioning Training 

If they can compare you, they won’t choose you.

And right now?

You’re easier to compare than you think.

Unleash Your Uncancellable Brand

Visibility is the gateway drug to sales.

but killer positioning?

That's the gateway drug to being chosen without convincing.

 

Most women think they need more visibility.

More content.

More reels.

More launches.

 

But the truth?

Visibility ain’t your problem.

You’re visible, you’re just diluted.

Position Yourself Apart From The Flock.

Your Positioning Feels Like Dry Shaving 

You know that moment when you try to shave dry because you’re in a rush?

No prep. No heat. No real tools.

Just friction.

 

That’s diluted positioning.

At first, it feels efficient.

You move fast. You copy what’s working. You tweak your bio. You rename the offer. You launch again.

 

You tell yourself, “It’s fine. I’ll clean it up later.”

But then you feel it.

The drag.The resistance. The tiny nicks you didn’t notice until they sting.

 

That’s what happens when your brand isn’t defined.

 

Every sales conversation somehow turns into 47 minute therapy session.

You’re explaining your framework twice.
Rephrasing your process.
Softening your edge so she doesn’t feel intimidated.

 

And by the end of it?

She says, “I need to think about it.”

 

You lower the price in your head before she even asks.
You add bonuses no one requested.
You start justifying why it’s “worth it.”

 

Not because she doubted you.

Because you doubted yourself.
You don’t feel chosen, you feel negotiated.

 

You’re shaving the same patch over and over.

And still missing spots. So what do you do?

 

You press harder.

You add urgency.

You throw in bonuses.

You lower the price in your head before she even asks.

 

Because friction makes you doubt the blade.

But it was never your skill.

It was your positioning.

 

Dry shaving doesn’t fail because you’re bad at shaving. It fails because you skipped the structure that makes it smooth.

 

When your positioning is diluted:

  • You attract women who circle but don’t commit.
  • You over-explain small offers.
  • You feel low-grade resentment after enrollment.
  • You rely on pressure instead of power.

 

It’s not catastrophic. It’s just inefficient.

And inefficiency bleeds you slower than a bad cut.

Claim Your Spot in Black Sheep Positioning Training

This Is Where You Slow Down — And Get Strategic

Black Sheep Positioning™ is a 6-week live activation where we:

  •  Strip the generic out of your brand.
  •  Identify your archetypal edge.
  •  Pick a side publicly.
  •  Reposition one core offer.
  •  Sharpen your messaging until comparison feels awkward

 

Loud women get attention. Defined women get PAID.

You don’t need to shock people for clicks.

You need to speak in a way that makes the right woman feel slightly exposed, and slightly relieved.

You asked for BLACK SHEEP

You don’t need thicker skin. You need sharper tools.

 

Because when your positioning is defined?

You glide like a Gillette Venus Razor. (I'm your Venus, I'm your Fire, Your Desire)

 

The right woman doesn’t need a 47-minute explanation.

She feels the authority in seven.

 

You stop selling through pressure.

You start selling through precision.

 

That’s the difference between friction-based revenue… and clean fucking money.

This Is Not A Branding Course

You Will Not:

  •  Mood board your aesthetic.
  •  Rewrite your origin story for the 9th time.
  •  Learn how to “post more consistently.

You Will:

  •  Identify the trait you’ve been toning down.
  •  Stop sanding your edge for approval.
  •  Rebuild your positioning from identity — not insecurity.
Let Them Adjust To You

PICK A FUCKING SIDE.

You don’t wake up one day and “pick a side.”

You get tired.

 

Tired of softening your opinion.

Tired of explaining yourself twice.

Tired of being the most powerful woman in the room who still somehow feels out of place.

 

You done staying in the middle.

Villains Pick Sides.

 

And the moment they do? The room reorganizes around them

Establish Your Dominance

What We Do in 6 Weeks.

Week 1

Kill the Middle

We identify where you sound interchangeable — and remove it.

 

You will see exactly where you’ve been trying to be respected instead of defined.

 

We strip out the “almost you” voice

and lock in the identity that actually creates demand.

Week 2

Your Black Sheep Trait

We isolate the dominant edge you’ve been softening:

 

  • Superiority
  • Intensity
  • Obsession
  • Depth
  • Contrarian instinct

 

The thing you were told was “too much.”

We stop managing it.

We build your positioning on top of it. 

This becomes the axis your entire brand rotates around.

Week 3

Forge the Myth

From your Black Sheep Trait, we build your mythology. 

We define:

  • The Tyrant your client is unconsciously obeying
  • The false solutions (faux villains) keeping her stuck
  • The Anti-Hero (your Cult Character) she recognizes herself in

 

We construct the lore of your world —

so your work stops sounding like information

and starts functioning like identity.

 Your client doesn’t just understand you.

She sees herself inside of you.

Become Impossible To Ignore

Week 4

Monetize the Myth

We take one core offer and place it inside the ecosystem. 

Not as “what you sell” —

but as a necessary step in her transformation. 

 

We define: 

  • Where this offer lives (Awareness → Liberation → Embodiment)
  • What becomes intolerable without it
  • Why this is the moment she stops circling and moves

 

This is where your offer stops being compared

and starts feeling inevitable.

Week 5

Speak Like a Cult Leader

We rebuild how you sell.

 Not by “improving your messaging” —

by shifting how you define reality for your client.

 

You learn how to: 

  • Collapse the decision gap in your language
  • Speak in a way that lands the first time 
  • Remove explanation and replace it with certainty

 

We refine your sales page, your content, your voice so when people find you, they don’t browse…

 

They decide.

Week 6

Build the Cult Field

You go public.

Not when you feel ready.

When it’s defined.

 

We activate your positioning in real time: 

  • Content goes out
  • Messaging gets tested
  • The market responds

 

This is where your brand stops being internal work and becomes a living field people enter. 

 

You don’t “hope it works.”

You watch it land.

Don't Baaa-ck Out Now

What Changes After 6 Weeks:

You will leave with:

  • A defined archetypal positioning.
  • A clear industry contrast.
  • A repositioned signature offer.
  • Sharper messaging.
  • A brand that feels impossible to compare.

 

But more importantly, you stop sounding like a hinge profile of convincing..

Build Your Only-One Position

FAQ:

JOIN BLACK SHEEP POSITIONING

Pay in Full

$666

It’s time to stop blending in.

Payment Plan

2 Payments of $350

It’s time to stop blending in.

If They Can Compare You… 

They won’t choose you.

 

If you are done being impressive and ready to be defined —

Black Sheep Positioning™ is open. 

It’s time to stop blending in