The 6-Week Anti-Industry Positioning Training
If they can compare you, they won’t choose you.
And right now?
You’re easier to compare than you think.
Your Positioning Feels Like Dry Shaving
You know that moment when you try to shave dry because you’re in a rush?
No prep. No heat. No real tools.
Just friction.
That’s diluted positioning.
At first, it feels efficient.
You move fast. You copy what’s working. You tweak your bio. You rename the offer. You launch again.
You tell yourself, “It’s fine. I’ll clean it up later.”
But then you feel it.
The drag.The resistance. The tiny nicks you didn’t notice until they sting.
That’s what happens when your brand isn’t defined.
Every sales conversation feels like friction.
You’re explaining your framework twice.
Clarifying what makes you different.
Softening your intensity so she doesn’t feel intimidated.
You’re shaving the same patch over and over.
And still missing spots. So what do you do?
You press harder.
You add urgency.
You throw in bonuses.
You lower the price in your head before she even asks.
Because friction makes you doubt the blade.
But it was never your skill.
It was your positioning.
Dry shaving doesn’t fail because you’re bad at shaving. It fails because you skipped the structure that makes it smooth.
When your positioning is diluted:
- You attract women who circle but don’t commit.
- You over-explain small offers.
- You feel low-grade resentment after enrollment.
- You rely on pressure instead of power.
It’s not catastrophic. It’s just inefficient.
And inefficiency bleeds you slower than a bad cut.
This Is Where You Slow Down — And Get Strategic
Black Sheep Positioning™ is a 6-week live activation where we:
WHAT THIS IS NOT: WHO THIS IS NOT FOR
WHY $11?
It’s a line in the sand.
This is the activation before the articulation.
The integration before the income.
You’re not just buying access.
You’re buying proximity to the version of you who says the thing, sells the thing — and doesn’t look back.
